"When the pandemic started spreading across the U.S., it’s little coincidence that pickleball did too. With a low cost of entry, easy rules to follow and a format ideal for socially distanced competition, it quickly caught fire. The Sports & Fitness Industry Association has named it the nation’s fastest-growing sport two years running, with a total participant count of some 4.8 million. That’s still a far cry from the 20 million-plus American tennis players, but pickleball participation is up 39% over the past two years and still growing. Celebrity acolytes include George Clooney and Leonardo DiCaprio. Stephen Colbert is behind an upcoming celebrity pickleball special for CBS and Paramount+."
Sports Business Journal: Are You Ready For Some Pickleball?
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