Topnotch Management client, Tyson McGuffin, welcomes special guest and Tyson's sports agent Joshua Freedman for Episode 43 of The McGuffin Pickleball Show. Freedman discusses what it's like being a pickleball, tennis and soccer sports agent, the business side of pickleball, the rapid growth of pickleball, how the pickleball business world operates, and how he originally became a sports and pickleball agent.
"When the pandemic started spreading across the U.S., it’s little coincidence that pickleball did too. With a low cost of entry, easy rules to follow and a format ideal for socially distanced competition, it quickly caught fire. The Sports & Fitness Industry Association has named it the nation’s fastest-growing sport two years running, with a total participant count of some 4.8 million. That’s still a far cry from the 20 million-plus American tennis players, but pickleball participation is up 39% over the past two years and still growing. Celebrity acolytes include George Clooney and Leonardo DiCaprio. Stephen Colbert is behind an upcoming celebrity pickleball special for CBS and Paramount+."
Sports Business Journal: Are You Ready For Some Pickleball?
"Pickleball isn’t a sport at a crossroads as much as it’s a five-lane highway with everyone trying to merge while careening against the guardrails at top speed. There are three professional leagues battling for players, customers, sponsors and superiority. Communities are racing to build courts to satisfy an ever-growing appetite, and investors are finding new ways to monetize the sport. Meanwhile, the tennis community is trying to save its courts and safeguard its future."
The Washington Post: Pickleball is exploding, and it's getting messy
Cameron Norrie's inspiring run to win his first ATP Masters 1000-level title has catapulted him to World No. 16 and No. 1 Brit in the rankings. It has, of course, also garnered him a fair amount of media attention.
ATP Tour: Norrie strengthens Nitto ATP Finals bid
BBC: Cameron Norrie wins Indian Wells title with victory over Nikoloz Basilashvili
BBC: Cameron Norrie: How the new British number one made his rapid rise up the rankings
CNN: Britain has a new tennis star: meet Cameron Norrie
Eurosport: Cameron Norrie comes from a set down to claim biggest career title at Indian Wells
Eurosport: ‘My mum was in tears’ — new British number one Cameron Norrie reveals parents did not watch Indian Wells triumph
Fort-Worth Star-Telegram: Former TCU tennis great Cameron Norrie is now a budding star in the professional ranks
The Guardian: Cameron Norrie claims biggest win of his career to collect Indian Wells title
The Guardian: Cameron Norrie backs up bravado to complete remarkable rise on court
Los Angeles Times: Cameron Norrie becomes first Brit to win men’s singles at Indian Wells
His missing shoes lead headlines for at least the ATP Tour, The Guardian, Eurosport, and New Zealand's Stuff.
The first-ever Tennis in the Land, a WTA 250 US Open Series event, was covered in widely local media. Check out the Tennis in the Land press page for articles and mentions.
In addition, Topnotch Management client Irina-Camelia Begu reached the singles final. Congratulations, Irina!
Contact us for inquiries regarding 2022 partnerships and for more information!
Tennis Star J.J. Wolf to Serve as Great American Insurance Group Global Ambassador
Cincinnati, OH (July 13, 2021) – ATP star J.J. Wolf has announced a global sponsorship by Great American Insurance Group, whose member companies are subsidiaries of American Financial Group, a Fortune 500 company based in Cincinnati, Ohio. The announcement comes on the heels of Wolf’s career-best year, where he won two ATP Challenger Tour titles and reached the third round of the US Open.
Our new WTA 250 event in Cleveland garnered some local and international media attention.
US Open Series announcement
Sports Business Journal: New WTA event in Cleveland to slot nicely into the flow to U.S. Open
Crain's Cleveland Business (subscribers-only article)
News 5 Cleveland: Cleveland WTA 250 bringing professional tennis to Flats West Bank this summer
Fox 8 Cleveland: Professional women’s tennis tournament making its home in Cleveland
Cleveland.com: Pro tennis comes to CLE: Cleveland WTA 250 at Flats West Bank Aug. 22-28
Cleveland, OH (February 18th, 2021) - Professional tennis returns to Cleveland this March 15–20, with the third annual Cleveland Open, an ATP Challenger Tour event. The event is managed by Topnotch Management and has established itself as a staple of the Cleveland winter sports calendar, welcoming some of the top tennis players in the world to the Cleveland Racquet Club over the past few years.
Crain's Cleveland: Cleveland-based Topnotch Management hoping to bring a WTA tournament to the Flats in August
Crain's Cleveland covered our bid to host a WTA 250 event in Cleveland in August 2021.
2020 in review
A year no one could have predicted, 2020 was certainly an exciting one for Topnotch Management. From growing our team to managing three highly successful events and seeing great results from our clients around the world, there was no shortage of highlights in a year full of surprises.
The latest about our clients and our projects from around the world.